PRIVACY POLICY
PRIVACY POLICY
Effective Date: July 1, 2026
Last Updated: June 30, 2026
Version: 1.0
CULTURE. ("CULTURE.," "we," "our," or "us") respects your privacy and is committed to protecting the personal information entrusted to us.
This Privacy Policy explains how CULTURE. collects, uses, stores, protects, shares, and otherwise processes personal information obtained through our website, mobile applications, booking platforms, communications, social media, in-person interactions, and any other products or services operated by CULTURE.
By accessing our website, creating an account, purchasing products or services, participating in classes or events, communicating with us, or otherwise interacting with CULTURE., you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.
This Privacy Policy applies to all visitors, participants, members, customers, prospective customers, event attendees, applicants, and other individuals who interact with CULTURE.
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1. INFORMATION WE COLLECT
1.1 Personal Information
Depending on how you interact with CULTURE., we may collect personal information including, but not limited to:
• Full name
• Email address
• Telephone number
• Mailing address
• Date of birth
• Emergency contact information
• Account login credentials
• Purchase history
• Membership information
• Class reservations
• Event registrations
• Certification registrations
• Gift card purchases
• Retail purchases
• Customer support communications
• Any other information voluntarily provided by you.
1.2 Payment Information
When purchases are made through CULTURE., payment information is securely processed by authorized third-party payment processors.
CULTURE. does not store complete credit card numbers, debit card numbers, banking information, or payment authentication credentials on its own servers.
Payment transactions remain subject to the privacy and security practices of the applicable payment processor.
1.3 Health & Fitness Information
You may voluntarily provide health, wellness, or fitness-related information to CULTURE. when completing waivers, emergency contact forms, intake questionnaires, registration forms, or communicating with our staff.
Examples may include:
• Injuries
• Medical conditions
• Pregnancy status
• Physical limitations
• Allergies
• Emergency medical information
• Exercise restrictions
• Other health-related information voluntarily disclosed by you.
This information is collected solely for purposes of providing safer fitness experiences, responding to emergencies, accommodating participant needs where appropriate, and improving the services provided by CULTURE.
CULTURE. does not provide medical advice or healthcare services.
CULTURE. requests that participants provide only the health information reasonably necessary for participation, emergency response, accommodations, or other legitimate fitness-related purposes and avoid submitting unnecessary sensitive personal information through the Website or email.
1.4 Automatically Collected Information
When you access the Website, certain information may be collected automatically, including:
• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Date and time of access
• Website navigation activity
• Referral sources
• General geographic location
• Cookies and similar technologies
• Analytics information
• Advertising identifiers
This information helps us improve Website functionality, analyze Website performance, enhance user experience, detect security issues, and improve our products and services.
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2. HOW WE COLLECT INFORMATION
CULTURE. collects information through various methods, including:
• Our Website
• Membership purchases
• Class reservations
• Booking platforms
• Mobile applications
• Waivers and registration forms
• Certification applications
• Event registrations
• Private training registrations
• Retail purchases
• Email communications
• Text messaging
• Telephone conversations
• Social media interactions
• Customer support inquiries
• Surveys
• Promotional campaigns
• Cookies and analytics technologies
• Third-party platforms authorized by you
Information may also be obtained from business partners, payment processors, booking providers, marketing platforms, social media platforms, and other service providers that assist in operating our business.
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3. HOW WE USE INFORMATION
CULTURE. may use personal information for legitimate business purposes including, but not limited to:
• Processing purchases and payments.
• Managing memberships, Class Packs, Open Gym memberships, Extended Trials, certifications, events, and other services.
• Scheduling classes and reservations.
• Providing customer service.
• Responding to inquiries.
• Sending confirmations, receipts, reminders, and operational communications.
• Providing account notifications.
• Maintaining participant records.
• Improving Website functionality.
• Improving customer experience.
• Conducting analytics.
• Personalizing Website content.
• Marketing products, services, events, and promotions.
• Preventing fraud and unauthorized activity.
• Protecting the safety and security of participants and staff.
• Enforcing agreements and policies.
• Complying with legal obligations.
• Any other purpose disclosed at the time information is collected or otherwise permitted by applicable law.
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4. HOW WE SHARE INFORMATION
CULTURE. does not sell or rent your personal information to third parties for their independent marketing purposes.
We may share personal information only as reasonably necessary to operate our business, provide our services, comply with legal obligations, or protect our rights.
Information may be shared with:
• Authorized payment processors.
• Membership and booking software providers.
• Email marketing platforms.
• SMS communication providers.
• Website hosting providers.
• Cloud storage providers.
• Analytics providers.
• Customer relationship management (CRM) platforms.
• Marketing and advertising partners.
• Professional advisors, including attorneys, accountants, insurance providers, and auditors.
• Government agencies, law enforcement, or regulatory authorities when required by applicable law or legal process.
• Other parties when necessary to establish, exercise, defend, or protect the legal rights, property, safety, or security of CULTURE., its participants, staff, or others.
All third-party service providers are expected to use personal information only as necessary to perform services for CULTURE. and in accordance with applicable privacy laws.
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5. MARKETING COMMUNICATIONS
CULTURE. may use your contact information to send updates regarding memberships, classes, events, promotions, certifications, new services, educational content, and other marketing communications.
Marketing communications may be delivered through:
• Text message (SMS)
• Mobile applications
• Social media platforms
• Other communication methods authorized by you
You may opt out of marketing emails at any time by selecting the "Unsubscribe" link included in our emails.
You may opt out of marketing text messages by replying "STOP" to any SMS communication where applicable.
Operational communications relating to purchases, bookings, billing, account management, policy updates, or safety notifications may continue even if you opt out of marketing communications.
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6. COOKIES & ANALYTICS
CULTURE. uses cookies, pixels, analytics technologies, and similar tracking technologies to improve Website performance, understand user behavior, enhance functionality, personalize content, measure marketing effectiveness, and improve the overall user experience.
These technologies may collect information including:
• Browser information
• Device information
• Website usage activity
• Pages visited
• Session duration
• Referral sources
• Advertising interactions
• General geographic information
Technologies used by CULTURE. may include cookies and services provided by trusted third-party vendors that support analytics, advertising, booking, payments, communications, embedded content, and overall Website functionality.
Examples of these technologies may include, but are not limited to:
• Membership and booking software.
• Payment processing services.
• Website analytics platforms.
• Advertising and marketing technologies.
• Interactive map services.
• Embedded video platforms.
• Email and SMS communication platforms.
CULTURE. may add, remove, replace, or discontinue the use of third-party technologies from time to time as our business evolves. Additional information regarding specific cookies, tracking technologies, and third-party providers is available in the CULTURE. Cookie Policy.
Users may adjust their browser settings to disable certain cookies; however, portions of the Website may not function properly if cookies are disabled.
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7. DATA RETENTION
CULTURE. retains personal information only for as long as reasonably necessary to:
• Provide products and services.
• Maintain participant accounts.
• Comply with legal obligations.
• Resolve disputes.
• Enforce agreements.
• Maintain business records.
• Protect the rights, safety, and security of CULTURE., its participants, and its staff.
Retention periods may vary depending upon the type of information collected, applicable legal requirements, business needs, and operational purposes.
When personal information is no longer reasonably necessary, CULTURE. will securely delete, anonymize, or otherwise dispose of such information in accordance with applicable law and internal record retention practices.
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8. DATA SECURITY
CULTURE. implements commercially reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, misuse, or destruction.
Despite these efforts, no Website, internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure. While CULTURE. continually evaluates and improves its security practices, participants acknowledge that no method of electronic transmission or electronic storage is completely secure.
Accordingly, CULTURE. cannot guarantee absolute security of personal information and disclaims liability for unauthorized access, cyberattacks, data breaches, or other security incidents beyond our reasonable control.
Participants are responsible for maintaining the confidentiality of their own account credentials and for promptly notifying CULTURE. of any suspected unauthorized account activity.
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9. YOUR PRIVACY RIGHTS
Subject to applicable law, you may have the right to:
• Request access to certain personal information maintained by CULTURE.
• Request correction of inaccurate personal information.
• Request deletion of personal information where legally permitted.
• Update your contact information.
• Withdraw consent where consent is the legal basis for processing.
• Opt out of marketing communications.
• Request additional information regarding our privacy practices.
Requests may be submitted to:
CULTURE. will review all requests and respond in accordance with applicable law.
Certain information may be retained when necessary to comply with legal obligations, enforce agreements, resolve disputes, protect legitimate business interests, or complete ongoing transactions.
Residents of certain states or jurisdictions may have additional privacy rights under applicable law. CULTURE. will honor applicable privacy rights as required by law and may request reasonable verification of identity before responding to privacy-related requests.
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10. CHILDREN'S PRIVACY
The Website and services offered by CULTURE. are not directed toward children under the age of thirteen (13), and CULTURE. does not knowingly collect personal information directly from children under the age of thirteen.
If we become aware that personal information has been collected from a child under the age of thirteen without appropriate parental or legal guardian consent where required by applicable law, we will take reasonable steps to delete such information as soon as practicable.
Parents or legal guardians who believe their child has provided personal information to CULTURE. may contact us at hello@culturetwc.com.
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11. THIRD-PARTY WEBSITES & SERVICES
The Website may contain links to third-party websites, booking platforms, payment processors, social media platforms, mobile applications, or other online services that are not owned or controlled by CULTURE.
This Privacy Policy applies solely to information collected by CULTURE.
CULTURE. is not responsible for the privacy practices, security, content, or policies of any third-party website or service.
Users are encouraged to review the privacy policies of any third-party websites or services before providing personal information.
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12. BUSINESS TRANSFERS
As CULTURE. continues to grow, we may engage in transactions including, but not limited to:
• Mergers
• Acquisitions
• Investments
• Financing transactions
• Corporate reorganizations
• Sales of assets
• Ownership restructures
• Other business transfers
In connection with such transactions, personal information maintained by CULTURE. may be transferred, disclosed, or assigned as part of the business assets involved, subject to applicable law.
Any successor organization receiving personal information will remain responsible for protecting such information in accordance with this Privacy Policy or a substantially similar privacy policy unless otherwise permitted by law.
Where required by applicable law, affected individuals will be notified of material changes relating to the handling of personal information in connection with such transactions.
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13. INTERNATIONAL USERS
CULTURE. operates primarily within the United States; however, individuals located outside the United States may access our Website, participate in certifications, purchase products or services, or otherwise interact with CULTURE.
By providing personal information to CULTURE., you understand and acknowledge that your information may be transferred to, stored in, and processed within the United States or other jurisdictions where our service providers operate.
Privacy laws may differ between jurisdictions. By using the Website or providing personal information, you consent to such transfers where permitted by applicable law.
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14. PRIVACY POLICY MODIFICATIONS
CULTURE. reserves the right to modify, amend, replace, or update this Privacy Policy at any time in its sole discretion.
Updated versions become effective immediately upon publication unless otherwise stated.
Material changes may be communicated through the Website, email, the CULTURE. app, or other communication methods maintained by CULTURE.
Your continued use of the Website or CULTURE. services following publication of an updated Privacy Policy constitutes your acknowledgment of the revised Privacy Policy.
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15. CONTACT INFORMATION
Questions regarding this Privacy Policy or CULTURE.'s privacy practices may be directed to:
CULTURE.
Email:
Website:
Mailing Address:
116 E 40th St
Garden City, ID 83714
CULTURE. reserves the right to update its contact information at any time without requiring modification of this Privacy Policy.
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16. ACKNOWLEDGMENT
By accessing the Website, creating an account, purchasing products or services, submitting information, or otherwise interacting with CULTURE., you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.
You further acknowledge that your continued use of the Website and CULTURE. services following any published updates constitutes your acceptance of the revised Privacy Policy.
EMPOWER THE PEOPLE. FUEL THE CULTURE.